How are we Sustainable?

Well, if you're hunting for sustainability info, you probably know that fashion brands can't completely claim sustainability. Because of course, we sell stuff.

What we can do, is work with ethical suppliers, educate ourselves on best practices, and be transparent with our customers

WHAT WE ARE DOING

The Facts

PWRLFT Fabric

All of our current styles are made using our PWRLFT Fabric. With its strong compression and supportive fit, you'll feel the most benefits during high endurance exercises, weight lifting and HIIT training.

The Facts:

  • It is compromised of recycled materials - 73% Recycled Top Green Polyester to be exact
  • The fabric has UV protective properties to keep your skin safe from the sun's rays
  • It is in accordance with and has been awarded OEKO-TEX Standard 100 Certification - meaning it's been tested against up to 350 harmful chemicals

Lockable Anti-Slip Zips

Zips might seem an odd thing to be proud of, but ours are *chefs kiss*

The Facts
• The fabric tape and plastic teeth are made using recycled PET bottles
• They are awarded Intertek Global Recycled Standard 4.0 certification
• The zip locks into place to ensure no unwanted zip-slip during your workout
• The zip pully also locks into place to avoid it flipping up and down as you move
We told you, they're perfect.

Plantable Swing Tags

Our little swing tag has a lot to say. Excuse us for shouting but
did you know it's PLANTABLE?!

You can pop our swing tag into a plant pot, with some soil & water, and watch a beautiful Marigold plant sprout! Or as we like to call it, a Freda Power Flower.

The Facts:

  • The paper uses absolutely ZERO trees for its production
  • It is made from waste white cotton and marigold seeds
  • When it is being created, the paper is dried naturally, making it one of the most eco-friendly forms of paper
  • It's 100% biodegradable
  • 100% recycled
  • & 100% tree free

Packaging

It's Corn! It was always corn.

Cornstarch packaging has become the gold standard of packaging and with good reason.

The Facts:
• Corn is a highly renewable resource
• It creates significantly less greenhouse gas emissions when manufactured compared to conventional plastics
• Corn starch is biodegradable meaning it will naturally break down and decompose into elements - such as water and carbon dioxide - that are safe and natural to the environment
• It can be transformed into valuable fertilisers when processed at industrial composting facilities
• Corn starch packaging can be easily recycled at material recovery facilities

Our Factories

We currently work with two factories, one factory produces our iconic zips, and the other creates our final product.

Finding factories which ticked all of our Sustainable and Ethical boxes was essential for us.

LEARN ABOUT OUR

Product Factory

Regulations

They adhere to their Government’s regulations on the treatment of employees, waste disposal, and sanitation and the facility is fully air-conditioned

Zero Waste

They are committed to being zero waste. They use certified earth-friendly dyes and only pack their goods in biodegradable packaging. 

Left-over fabric scraps are donated to local groups who remake them into saleable goods.

Employee Welfare

Employees are paid at least double the minimum wage, and they receive double those wages for overtime. Staff are provided with free medical insurance, covering doctors' fees, prescribed medication & hospitalisation, this is extended to their spouse & up to three children.

Charity

Monthly donations are made to a localCharity,who are devoted to the welfare & education of local women & children.

Sustainability

They only work with sustainable fabrics. All fabrics used are certified recycled, OEKO-TEX® approved and all dyes are GOTS approved

LEARN ABOUT OUR

Zip Factory

Sustainable Products

Our zips are something we are incredibly proud of. The plastic teeth and fabric 'tape' of the zips are made using post-consumer, plastic PET bottles. This factory also creates threads and yarns using recycled plastic bottles and similar processes.

Accordance with the Modern Slavery Act of 2015

Working with factories that value and respect the livelihoods of their employees is paramount. Modern Slavery within manufacturing and the supply chain is very real and we must do everything in our power to ensure we work against that.

Read their statement regarding The Modern Slavery Act of 2015 here.

Accreditations

They work in accordance with multiple sustainable accreditations:

  • They are members of the Zero Discharge of Hazardous Chemicals (ZDHC) programme
  • Their products are STANDARD 100 by OEKO-TEX® Class I certified, the most stringent class covering textile items suitable for babies and toddlers.
  • They maintain a Restricted Substances List (RSL) which incorporates the requirements of all the major internationally recognised environmental standards and legal regulations (for example REACH, Oeko-Tex, The State of California’s Proposition 65, CPSIA) and industry lists such as ZDHC and bluesign®. It extends to some 900 chemicals and all of their suppliers are required to comply with it.
  • They are members of BCI - Better Cotton Initiative (BCI), a global not-for-profit, that is the world's largest cotton sustainability programme.

Learn about their other accreditations here

Innovation

They consistently work towards creating products which are innovatively and sustainably minded. They are replacing all of their threads with 100% recycled yarn by 2024 and investing in their staff to ensure everything they do is backed by innovation and on the path to greater sustainability.