A Message From Our Founder, Emily

I love nice things. I love the allure of brands and products which make me feel a part of something special when I buy into them. I think on some level we all do.

But I always felt that the brands, magazines and models I loved, didn't love me back, or maybe didn't even want my love.

Growing up, I struggled with my weight, I couldn't afford to shop where I dreamed of shopping, and unbeknownst to me, I was Queer and masking it.

I found true enjoyment in moving my body when I stopped focussing on changing how I look and I finally learned to accept and love my sexuality in my late 20s.

I've dedicated Freda Power to anyone who has shared similar feelings of insecurity, not belonging and a lack of self-love.

I see you.

Love Emily x

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